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      <image:title>Blog - Shaping the Executive agenda</image:title>
      <image:caption>Browse articles, information and opinions on the power and influence executive ediorial can have inside and outside your business. And learn how we do it.</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/blog/what-is-thought-leadership-exactly</loc>
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    <lastmod>2021-10-07</lastmod>
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      <image:title>Blog - What is “thought leadership”, exactly? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/blog/why-your-board-is-your-biggest-untapped-resource</loc>
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      <image:title>Blog - Why your leadership team is your biggest untapped resource - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/blog/the-no1-b2b-marketing-tactic-right-now-thought-leadership</loc>
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    <lastmod>2021-10-07</lastmod>
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      <image:title>Blog - The No.1 B2B marketing tactic right now: thought leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.executiveinfluence.co.uk/blog/how-to-create-a-high-quality-executive-content-programme-in-one-hour-a-month</loc>
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    <lastmod>2024-02-26</lastmod>
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      <image:title>Blog - How to create a high-quality executive editorial programme in one hour a month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/blog/executive-content-getting-buy-in-from-your-leadership-team</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-02-26</lastmod>
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      <image:title>Blog - Executive editorial: how to get buy-in from your leadership team - Make it stand out</image:title>
      <image:caption>Photo by Jon Tyson on Unsplash</image:caption>
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  <url>
    <loc>https://www.executiveinfluence.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-02-26</lastmod>
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      <image:title>Home - Win business, acquire talent, attract investors</image:title>
      <image:caption>We believe companies should unlock more of the thinking in their leadership teams. In fact, we believe it’s an untapped opportunity for most businesses. Building trust, raising profiles, enhancing employer brands, attracting investment – you can influence all of these things, and more, when you position your Executive team as thought leading.</image:caption>
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      <image:title>Home - How we do it</image:title>
      <image:caption>We bring nearly 20 years’ experience working with leadership teams across a broad range of sectors and industries.  We understand how senior Executives think, the challenges they face, and the huge demands on their time.  Our tried, tested, yet simple approach teases out the thought-leading, industry relevant raw material we need – all in a one-hour conversation once a month. It’s this we turn into compelling narratives that capture the attention of key decision-makers, industry or employees.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.executiveinfluence.co.uk/sectors</loc>
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    <lastmod>2021-07-27</lastmod>
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      <image:title>Sectors</image:title>
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      <image:title>Sectors</image:title>
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      <image:title>Sectors</image:title>
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    <loc>https://www.executiveinfluence.co.uk/contact</loc>
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    <lastmod>2022-04-13</lastmod>
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  <url>
    <loc>https://www.executiveinfluence.co.uk/engagement</loc>
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    <lastmod>2021-08-05</lastmod>
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      <image:title>Engagement - Engagement</image:title>
      <image:caption>To make life easier for marketing or corporate comms teams, we take over the running of any social media channels (LinkedIn, Facebook, Twitter, Instagram) on your Executive’s behalf. We can manage every aspect of their profiles including: Engagement Monitoring and analysing engagement Responding to readers’ comments Managing group interactions Growth Identifying relevant groups and individuals to connect with Managing connection requests and invitations Building digital relationships</image:caption>
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  <url>
    <loc>https://www.executiveinfluence.co.uk/broadcast</loc>
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    <lastmod>2021-08-05</lastmod>
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      <image:title>Broadcast - Broadcast</image:title>
      <image:caption>There’s a lot of noise out there, so it’s essential your Boardoom’s opinions are heard by the right people, in the right places, at the right time.  We’ll develop a digital broadcast plan that cuts through the noise to reach the audiences you’re targeting – and manage the whole broadcasting process. So your voice and opinions are heard by hundreds and thousands of the right people, and your profile and influence grows.</image:caption>
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  <url>
    <loc>https://www.executiveinfluence.co.uk/strategy</loc>
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    <lastmod>2021-09-21</lastmod>
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      <image:title>Strategy - Strategy</image:title>
      <image:caption>We develop executive content strategies directly with CEOs and leadership teams, or through their corporate comms or marketing teams.  Every strategy considers the wider business objectives, what themes and topics the leadership team should be talking about, where they want to be regarded an authority, and who they’re trying to influence – directly or indirectly. We carefully plan the functional aspects, too, such as content types, core messaging, broadcasting, frequency, and comms channels. And we’ll clearly define an individual’s tone of voice, so it fits their natural leadership style and comes through in their content.</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/about</loc>
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    <lastmod>2021-09-21</lastmod>
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      <image:title>About - Our Mission.</image:title>
      <image:caption>At EI, our mission is simple: to help B2B brands win business, acquire talent, and attract investors. How? By creating executive content that inspires trust, establishes authority, and brings to life the often-overlooked knowledge, expertise, and influence that sits in their leadership teams.  You’ll find our small, but experienced team sharp of mind, inquisitive by nature, and creative at heart. All essential qualities to creating original and compelling executive content. Content that cuts through the noise, hits the right notes, and more importantly, influences the decision-makers you want to reach. The result? More visibility, more connections, and more opportunities, which, ultimately, leads to more business. If these aren't compelling reasons to invest in executive content, then what are?</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/expertise</loc>
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    <lastmod>2021-09-21</lastmod>
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      <image:title>Expertise</image:title>
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    <loc>https://www.executiveinfluence.co.uk/content</loc>
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    <lastmod>2021-09-21</lastmod>
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      <image:title>Content - Content</image:title>
      <image:caption>We develop the raw material we have from our leadership conversation into a strong narrative that tells the story, brings the idea to life, and gets the message across. And we use a range of formats across a range of media and channels to connect with audiences: Thought leadership articles Whitepapers Opinion pieces  LinkedIn posts Company blogs  Social media posts</image:caption>
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    <loc>https://www.executiveinfluence.co.uk/technology</loc>
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    <lastmod>2021-10-07</lastmod>
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    <lastmod>2021-08-11</lastmod>
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    <lastmod>2021-10-07</lastmod>
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    <lastmod>2021-07-14</lastmod>
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    <lastmod>2021-07-14</lastmod>
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